LEAFtv was a Los Angeles-based media start-up focused on healthy living, that originally launched in 2012 as a YouTube channel. With a library of over 2,000 videos, we specialized in short and sweet how-to content optimized for social media. In 2018, I produced and directed our #1 performing editorial series titled “Wake Up With”, where we went into the homes of lifestyle leaders such as Hannah Bronfman, Kelly LeVeque, Kathryn Budig and more, to capture their raw and authentic morning rituals. From there, we expanded our content offering beyond how-to, thanks to the incredible feedback from our audience. Below are a few samples of our best-performing videos published, that I produced and directed.